What are cookies?
Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a certain webpage. Cookies are then sent back to the originating webpage on each subsequent visit, or to another webpage that recognises that cookie. Cookies are widely used in order to make websites work, or to work more efficiently.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our website before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
There are two broad categories of cookies:
- first party cookies, served directly by us to your computer or mobile device
- third party cookies, which are served by a third party on our behalf. We may use third party cookies for functionality, performance/analytics, advertising/tracking and social media purposes
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are session cookies, meaning that they are stored only temporarily during a browsing session and expire when you close your browser. Other cookies are persistent cookies, meaning that they are saved on your computer or mobile device for a fixed period and are not deleted when the browser is closed. They can be used by our website to recognise your computer or mobile device when you open your browser and browse the Internet again.
- to enable, facilitate and streamline the functioning of and your access to our website;
- to track traffic flow and patterns of travel in connection with our website;
- to understand the total number of visitors to our website on an ongoing basis and the types of Internet browsers and operating systems used by our visitors;
- to monitor the performance of our website and continually improve them; and
- to customise and enhance your online experience.
What types of cookies do we use?
The types of cookies used by us and our partners in connection with our website can be classified into one of five categories, namely “cookies necessary for essential services”, “functionality cookies”, “performance and analytics cookies”, “advertising and tracking cookies”, and “social media cookies”. In the following, we have set out some further information about each category and the purposes of the cookies used:
- Cookies necessary for essential services
These cookies are essential to provide you with our website and any services available through the website and to use some of their features, such as access to our Caesars Rewards program. Without these cookies, services you have asked for might not be possible.
- Functionality Cookies
- Functionality cookies record information about choices you have made and allow us to tailor our websites to you. These cookies mean that when you continue to use or come back to the websites, we can provide you with our services as you have asked for them to be provided.
- Performance and Analytics Cookies
We use performance/analytics cookies to analyse how our website is accessed, used, or is performing in order to provide you with a better user experience and to maintain, operate and continually improve the website. For example, these cookies allow us:
- to better understand our website visitors so that we can improve how we present our content.
- to test different design ideas for particular pages, such as our homepage.
- to determine the number of unique users of the website.
- to improve our websites by measuring any errors that occur; and
- to conduct research and diagnostics to improve product offerings.
- Advertising and Tracking Cookies
We may allow third party companies to place cookies on our website. These cookies enable such companies to track your activity across various sites where they display ads and record your activities so they can show ads that they consider relevant to you as you browse the Internet. These Cookies store information about the content you are browsing together with an identifier linked to your device or IP address.
These Cookies also allow us and third parties to know whether you have seen an ad or a type of ad, and how long it has been since you have last seen it. This information is used for frequency capping purposes, to help tailor the ads you see, and to measure the effectiveness of ads.
- Social Media Cookies
On some pages of our website, third parties that provide applications through our website may set their own cookies in order to track the success of their applications or customize applications for you. For example, when you share content using a social media sharing button on our website (e.g., Facebook, Twitter, or Google Plus), the social network that has created the button will record that you have done this. Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us.
How to control or delete cookies
You have the right to accept or stop cookies from being stored on your device by modifying the settings in your web browser to reflect your cookie preferences.
Cookies that have been set in the past
If you have disabled one or more cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.
If you have any questions or comments about this Cookies Policy, or any privacy matters generally, please contact us by email at firstname.lastname@example.org.